The birth of, Ben Moss™ Fashion.
Born out of the pressure of entrepreneurship gave birth to the name Ben Moss™
For months and months I have been trying to find and deliberate on a good name name for a clothing brand that actually meant something and thinking of my own name was the last thing I ever would have thought of.
The greatest ideas are always the most simplest, staring right at you but somehow are the hardest to find.
I was even going to call Ben Moss™ RAK THAT at one point before I came to my senses.
The name RAK THAT meant nothing really other than my own love for Ras Al Khaimah.
It just didn’t sit right, something did not feel like it was meant, it felt too childish, great for a high quality street wear brand aimed at twenty somethings but it was lacking class and appeal.
Pressure makes diamonds
It’s at this point where most entrepreneurs back out, they run away from the crushing pressure, the anxiety, the fear but it’s in fact at this very point were you have to stay in. If have to let that crushing pressure into your mind. It makes you think in ways you otherwise couldn’t.
Allow that financial pressure to cause you nightmares and cold sweats at night. It’s like looking down the barrel of a gun and particularly even more so in the middle eastern region. It feels you are trapped and the is no way out and you have to accept your impending doom or fix your entrepreneurial financial mess. Your only way out is to find a reason and a name good enough for a solid business that people have reason to want to be involved with and buy.
That pressure will allow your brain to find that reason.
Stare down the barrel of a gun and don’t back away.
Why Ben Moss™ fashion?
In a world full of fake real has never looked so good!
I got incredibly lucky, more than lucky, some how no one has seen the wide gap for the brand name Ben Moss™ normally such a great name would have been taken in the 2020’s but by the grace of God my name was left wide open for this fashion venture.
In a world full of infuriating fakes, copies and pointless worthless brands Ben Moss™ actually means something because I mean something.
People who have seen me over the years online and in person understand I don’t just follow the narrative but rather I see clearly between the lines and bring the truth to the forefront of people's minds.
This brand feels like it has purpose and because of this I will ensure the absolute best quality & cut!
Being located in the middle east is perfect for the materials as the UAE acts as a trade hub for the world.
Whereas in the west many of the traditional practical skills have faded away in the fashion industry, we just don’t seem to have those basic skills for material manufacturing. Here in the UAE we are spoiled for factories competing with each other.
The goal and the aim for Ben Moss™ fashion.
I am to build the brand as organically as possible because this is the very opposite of the big brands like Louis Vuitton, Gucci, Hermes and alike, this is real fashion not fashion birthed out of a board room seeking high profit margins and global targets.
We focus on the quality, fit and materials over all else.
I believe the luxury of the world will desire and wear Ben Moss™ fashion over all else, a brand that actually means something, a brand that gives and is known for quality, a brand that feels nice to the touch, not just another brand with a vague or false, story.